CONTEXT
To celebrate the opening of its new restaurant in Montreal, the fast-food chain Captain B organized a memorable event combining culinary pleasure and entertainment. Celebs like Boris Becker and Just Riadh were invited to sample the brand's iconic sandwiches, drawing immediate attention. The event was enhanced by lively dance competitions in front of the restaurant, with the participation of popular DJs and the presence of other talents from the agency, such as Tai and Joel.
OPPORTUNITY
The inauguration offered Captain B an exceptional platform to launch his presence in Montreal, underlining his commitment to providing memorable experiences to his customers. The presence of influential figures and their direct interaction with the event captured media attention and attracted a diverse audience. Sharing moments, such as distributing free sandwiches and inviting fans to participate in the dances, reinforced Captain B's image as a dynamic and engaging brand rooted in young urban culture.
