CONTEXT
For the 2023 Rugby World Cup in Paris, Meta invited influencer Tai TL to create a series of interactive and entertaining content during the event. Tai, known for his humor and ability to engage audiences, hosted skits and games with spectators during matches, capturing the excitement and festive spirit of the event. The videos produced included highlights from the matches and fun interactions around the stadium, where Tai encouraged fans to participate in challenges and animations to boost the atmosphere in the stadium.
OPPORTUNITY
This collaboration offered Meta a unique opportunity to highlight its commitment to major sporting events, while maximizing its visibility through original and engaging content. By associating its brand with a world-renowned event like the Rugby World Cup, and by using Tai's talent and popularity, Meta was able to reach a global audience, captivating not only rugby fans but also fans of “interactive” entertainment.
