CONTEXT
Radio Canada has launched a new column dedicated to childhood and family, an initiative aimed at providing practical advice for maintaining children's health. Audrey Ndjave, a clinical nurse specializing in perinatal and pediatric medicine, and director of the HMB clinic, was chosen as a weekly contributor for this column. Her participation aims to enrich the content of the channel with her expertise and to offer informed and practical advice to families.
OPPORTUNITY
The association of Radio Canada with Audrey Ndjave represents a strategic opportunity to strengthen its programming by addressing essential topics that directly affect families and young parents. This collaboration not only makes it possible to diversify the content offered by the channel, but also to benefit from Audrey's expertise, thus strengthening the credibility and relevance of the information broadcast. It is also a chance for Audrey to reach a wider audience, to extend her influence and to share her know-how on a national scale.
